Search
Marketing & Advertising is part of both the Marketing as well as Arts, Audio/Video Technology, and Communications career clusters. Careers in Marketing involve promoting and selling products and services. Careers in Arts, Audio/Video Technology, and Communications involve creative tasks, such as performing or writing.
Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
Originate and prepare written material, such as scripts, stories, advertisements, and other material.
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
To make sure you don’t miss any important deadlines, updates or growth opportunities, sign up to receive quarterly emails.
Sign Up